And all of that has helped. It really has. But there came a point when I saw another e-mail for yet another thing that would absolutely guarantee me to get tons of response and throngs of new buyers, and I realized that nobody knows the secret to viral content.
At the beginning of 2014, I decided to learn everything I could about business. I read blog posts, studied books, watched informational videos... Heck, I even invested in a few materials that would help me be more effective at marketing my writing.
And all of that has helped. It really has. But there came a point when I saw another e-mail for yet another thing that would absolutely guarantee me to get tons of response and throngs of new buyers, and I realized that nobody knows the secret to viral content.
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The 2 main questions new bloggers ask is "How long should my posts be?" and "How often should I post?" I answered the first question in my last post, so here's my discussion of the second question. This is another case of the conflicting experts, and of me making tons of mistakes. (Yes, I explain my mistakes for your enjoyment, so you can feel like a genius at my expense. You're welcome.)
This week, I've been obsessing over finding the right tagline for my writing website. A tagline is generally two to ten words that summarizes your brand and makes you more memorable to potential customers. Here are some famous taglines:
Just a short observation, but the experts tend to contradict each other. One expert recommended short blog posts, around, say, 500 words. That makes sense. Seth Godin, some sort of guru who wrote a book about the novelty of a purple cow, writes posts that are eensy-weensy and he is quite popular. Obviously, people like very digestible, very scannable content. I myself am a fan of blogs that I can absorb very quickly, because my time tends to evaporate.
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