And all of that has helped. It really has. But there came a point when I saw another e-mail for yet another thing that would absolutely guarantee me to get tons of response and throngs of new buyers, and I realized that nobody knows the secret to viral content.
At the beginning of 2014, I decided to learn everything I could about business. I read blog posts, studied books, watched informational videos... Heck, I even invested in a few materials that would help me be more effective at marketing my writing.
And all of that has helped. It really has. But there came a point when I saw another e-mail for yet another thing that would absolutely guarantee me to get tons of response and throngs of new buyers, and I realized that nobody knows the secret to viral content.
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Some time ago, I read an article (I think it was in the Costco Connection) that stated this interesting fact: Business websites with video (especially on the home page) attracted visitors who stayed longer and clicked through more pages on the site than business websites that had no video.
My brilliant deduction: People like videos. I have many such brilliant deductions. Example: Given that the spare key is 50 minutes away at home, it is probably not a good idea to lock your keys in the car. Another example: Ignoring the uses of sunscreen while at a beach much closer to the equator than Vermont is--also not a good idea. About a year and a half ago, I read this article by Michael Hyatt: Do You Make These 10 Mistakes When You Blog? I discovered that I made a whole lot of mistakes (Oh, shocker!) and one that I felt I could immediately do something about was the mistake on length. Michael Hyatt recommends shooting for posts that are 500 words in length, though he notes that Seth Godin is the master of super short, but wildly popular, blog posts. (Say, in the 200 to 400 word range.) And it was super easy, too! I made this decision when I was on a marketing website where I was learning about how to make automated e-mail marketing one of your most valuable tools.
("Ooh, I can just put some template together, click 'Send,' and people will still be responding to my e-mails weeks from now? Sounds good. 'Cause anything that will give me the time to stop procrastinating my novel would be a really good thing." Anyway, that's a post for another day.) So I noticed that the pages on the website included the Facebook comment plugin, and an "aha!" light went off over my head. |
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