And all of that has helped. It really has. But there came a point when I saw another e-mail for yet another thing that would absolutely guarantee me to get tons of response and throngs of new buyers, and I realized that nobody knows the secret to viral content.
At the beginning of 2014, I decided to learn everything I could about business. I read blog posts, studied books, watched informational videos... Heck, I even invested in a few materials that would help me be more effective at marketing my writing.
And all of that has helped. It really has. But there came a point when I saw another e-mail for yet another thing that would absolutely guarantee me to get tons of response and throngs of new buyers, and I realized that nobody knows the secret to viral content.
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Some time ago, I read an article (I think it was in the Costco Connection) that stated this interesting fact: Business websites with video (especially on the home page) attracted visitors who stayed longer and clicked through more pages on the site than business websites that had no video.
My brilliant deduction: People like videos. I have many such brilliant deductions. Example: Given that the spare key is 50 minutes away at home, it is probably not a good idea to lock your keys in the car. Another example: Ignoring the uses of sunscreen while at a beach much closer to the equator than Vermont is--also not a good idea. The idea of building a website used to scare the heck out of me. It seemed so technological and unreachable, and I despaired of ever having such a thing as my own website. Then a co-worker told me about Weebly and I tried it out. The format was super easy: all you do is click-and-drag the elements onto the page, and voila! A website!
Well, sort of. The ease of building a website didn't change the fact that if you had NO CLUE how a website's visual layout affected a visitor's perception of you and your product, your website would still fail to convert (get people to buy). Let me explain what I mean. Okay, I have got to get my jitters down on a page so that I can actually get something done with the rest of my day. Drumroll please... I just placed in the top 50 for this quarter of the Writers of the Future speculative fiction contest! This thing is, like, THE BIGGEST international contest for speculative fiction, so I imagine there are a LOT of entries per quarter. |
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