This week, I've been obsessing over finding the right tagline for my writing website. A tagline is generally two to ten words that summarizes your brand and makes you more memorable to potential customers. Here are some famous taglines:
About two years ago, I stumbled across another author's blog, and she had just designed her own cover to her fantasy short story. I was impressed. She said that she had designed the cover in GIMP, which is basically a free program that does most of what Photoshop can do--if you have the tenacity to learn it. Well, I like a good challenge. I decided to start designing my own book covers, just to see if I could do it. If it was terrible, well, I could always fall back on indie cover designers. So I downloaded GIMP and started to teach myself how to use it.
Just a short observation, but the experts tend to contradict each other. One expert recommended short blog posts, around, say, 500 words. That makes sense. Seth Godin, some sort of guru who wrote a book about the novelty of a purple cow, writes posts that are eensy-weensy and he is quite popular. Obviously, people like very digestible, very scannable content. I myself am a fan of blogs that I can absorb very quickly, because my time tends to evaporate.
Here's my blurb for PROJECT MINERVA: Jennifer belongs to the thirteenth generation created by Integrated Humanity International. When one of the other girls in the program dies under mysterious circumstances, Jennifer begins receiving the dead girl's memories, one by one. These memories reveal important truths and force Jennifer to make a difficult choice. Here's the promo video that I filmed yesterday: |
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Learning in progress
If you're a writer, whether you're aspiring or published, traditional or independent, there's a lot to learn. My blog details my personal journal of disasters, discovery, and delight, and features the latest information added to my Resources for Writers directory.